Wednesday, October 15, 2008

Monday 13th October: ABC is seeing stars


Sorry, no 18-34 demos, my usual leaks haven't managed to obtain them.

However, here's some for selected programs:

Gossip Girl: 2.4/7 A18-34
One Tree Hill: 2.6/7 A18-34
Big Bang Theory: 2.8/8 A18-34
HIMYM: 3.3/9 A18-34

ABC kicked off the night with the dominant Dancing with the Stars, followed by the season 2 premiere of Samantha Who? SW managed to retain 66% of DWTS' viewers and 78% in the demo. SW may be down on last season's premiere but it has improved on last season's post strike episodes. This would be a minor success for ABC. (But the major test will be tonight with the second season premiere of Eli Stone following DWTS: Results) Boston Legal which followed was second in total viewers but last in the demo.

CBS's comedy block is improving every week with all comedies up on last week, even the weak link - Worst Week was up nearly 1M and 0.3 in the demo. Big Bang Theory and How I met your Mother continue to power along scoring impressive demos and total viewers. However, CSI:Miami looks like it is losing steam, given the other spinoff CSI:NY is nudging 16M, CBS would be disappointed with those numbers. Nevertheless it did win its timeslot in all aspects.

After a 1 week hiatus, Gossip Girl and One Tree Hill were back on The CW with both pulling respectable figures.

NBC on the otherhand are in deep strife, Chuck is struggling to draw viewers and Heroes is sinking. :( Both are up on last week, but that might have been due to the absence of Prison Break and Terminator. Hopefully numbers for both shows improve. The other big premiere last night was My Own Worst Enemy, it netted respectable figures, however it did drop from 7.64 to 6.95M and 3.1/ 8 to 2.9/ 7 in the 18-49 demo from its first half hour. The show has received mixed reviews, I will provide a review later on this week.

TV by the Numbers and PIFeedback

Meanwhile on Cable:

Sunday
09/29/08 Raising the Bar HH: 1.5/2; A18-49: 0.7/2

10/05/08 True Blood HH: 1.0/2; A18-49: 1.0/2
10/05/08 Entourage HH: 1.0/2; A18-49: 0.9/2
10/05/08 Dexter HH: 0.5/1; A18-49: 0.3/1
10/05/08 Little Britain USA HH: 0.4/1; A18-49: 0.4/1
10/05/08 Californication HH: 0.3/0; A18-49: 0.2/1

Monday
10/06/08 Monday Night Football HH: 7.1/12; A18-49: 4.6/12
10/06/08 The Hills HH: 2.2/3; A18-49: 1.9/5
10/06/08 Raising the Bar HH: 1.6/3; A18-49: 0.7/2

- Dexter: 0.786 million viewers
- Little Britain USA: 0.657 million viewers
- Californication: 0.442 million viewers
- The Life & Times of Tim: 0.275 million viewers

TV by the Numbers

Note: 1 point approximates to 1.6M.

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