Saturday, October 18, 2008

Thursday 18th October: Eagle Eye

Thursday saw The Eye rule with its reality and crime double. Survivor: Gabon topped the 8pm slot with 12.88M and 4.2(rating)/12(share) and 2.4/8 in the 18-49 and 18-34 demo respectively. These are fantastic numbers for a show in its 17th season. CSI followed but down significantly from its premiere with 18.8M; A18-49: 5.1/13 and A18-34 3.2/9. Nevertheless it did win its timeslot in total viewers. Lastly, the ordinary Eleventh Hour improved ~670k on last week to win the timeslot with 12.04M, A18-49: 3.2/9 and A18-34: 2.1/6.

ABC was a fair distance behind with the fading Ugly Betty scoring 8.21M, A18-49: 2.6/8 and A18-34: 2.3/7. This is a loss of 1.6M and ~20% in the demo from last year. ABC's other big show Grey's Anatomy continues to loose viewers averaging 14.57M, A18-49: 5.9/14 and A19-34 5.8/16. However, ABC will be pleased it bounced back from its terrible showing last week where it lost to The Office in the demos. Capping off the night was ABC's only new fall show, Life on Mars netting 8.47M, 2.7/7 (18-49) and 2.1/6 (18-34). These figures are worrying as last years occupant, the short-lived Big Shots slipped to those sorts of numbers in its 4th episode, not its second. I will be discussing the future of serialized dramas in another post.

Over at NBC, their 8pm comedy block is slowly dying with 8pm occupant My Name is Earl registering a disappointing 6.54M, A18-49: 2.6/8 and A18-34: 2.2/6. This was followed by the second episode of the Kath and Kim:US which lost 1.5M and 22% in the demo (6.01M, A18-49 2.7/7 and 2.2/7 (18-34)). The Office and Saturday Night Live specials are working well together with both rating in excess of 8M and 4 rating in the demos - 8.07M, A18-49: 4.1/10 and A18-34: 4.6/13 and 8.61M A18-49: 4.1/10 A18-34 4/11 respectively. NBC will be hoping critically acclaimed comedy 30 Rock pulls SNL-like numbers in two weeks time. ER finished the night off with a 18-49 victory scoring 8.81M, A18-49: 3.6/10 and A18-34 2.1/6.

CW fans rejoice, they have finally beat another network with their male-skewing shows Smallville (4.15M, 1.7/5 (A18-49) 1.7/6 (18-34)) and Supernatural (3.06M; A18-49: 1.2/3 and A18-34: 1/3). These two programs equalled Fox in the demos but with 60k more viewers.

Fox finished last with Hole in the Wall and a Kitchen Nightmares repeat, both tanked horribly. It shouldnt be long before 5th Grader and Lyrics return to Thursdays.

Meanwhile, presidential hopeful John McCain's cameo on The Late Show with David Letterman, gave the long running late show its highest ratings since December 2005. It scored 6.5M and 1.7 rating in the 18-49 demo. Over on NBC, Jay Leno's Tonight Show featuring vice president hopeful Joe Biden netted 4.6M.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved

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